🏋️ Wenn GenAI das Netz mit Inhalten flutet, bricht laut die „Attention Economy“ weg. Was bleibt? Vertrauen (Marken investieren in glaubwürdige Umfelder), Outcomes (Plattformen verk…
Philipp Westermeyer und Roland Eisenbrand präsentierten beim OMR Festival in Hamburg ihren Blick auf die Digitalwirtschaft. Was Marken jetzt wissen müssen.
Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game.
Studies show that three of the main reasons people choose veganism have a parallel in AI avoidance.
In this post, I’ll discuss GEO and the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative claims, keyword stuffing, statistic…
»Social media has evolved from text to photo to video to streams of text, photo, and video, and finally, it seems to have reached a kind of settled end state, in which TikTok and M…
Wie man gute Briefings schreibt.
Come get your slop.
As social media has become older, more manipulable, and more automated by artificial intelligence, flouting online popularity has gained a new cachet.
What we lose when phones take away boredom and interstitial time
An ever growing and chronically incomplete list of ways in which I use AI for work, life and play. Copy and adapt whatever you find useful.
One of the tools that we used at McKinsey was the Pyramid Principle, a methodology for structured communication.
Before you hit “send,” delete these words from your writing. Your message will be stronger for it.
Commentary: Platforms that once helped us stay in touch have become fractured and impersonal -- and AI slop and deepfakes are making it so much worse.
Learn how to use Claude Code commands to build predictable AI coding workflows. Complete guide to custom commands, MCP integration, and structured AI development.
The social-media era is over. What’s coming will be much worse.
The platform has completely reimagined the entertainment landscape, as users are becoming fans and shared interests are igniting communities.
A brain dump of all the ways I've been using Claude Code.
Die Suche im Netz verschiebt sich zunehmend in Richtung Chatbots. Dabei könnte sich drastisch ändern, wie wir an Informationen gelangen – und wie viel am Ende von der Angebotsvielf…
Die Medienhäuser, auf deren Inhalte die KI zugreift, haben deshalb viel weniger Besucher auf ihren Seiten. Wie müssen Suchende und Medienhäuser darauf reagieren? Und wie verändert…
