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OMR: Westermeyer erklärt, warum das Netz für Marken härter wird

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Philipp Westermeyer und Roland Eisenbrand präsentierten beim OMR Festival in Hamburg ihren Blick au...

What content strategy looks like in the age of AI

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Google is no longer a reliable source of audience. Media brands can’t just change tactics—they n...

What is ‘AI veganism,’ and will we see more of it?

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Studies show that three of the main reasons people choose veganism have a parallel in AI avoidance.

Generative Engine Optimization: Master GEO Today

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In this post, I’ll discuss GEO and the importance of adapting to new AI-driven search algorithms a...

How I Use AI von David Bauer

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An ever growing and chronically incomplete list of ways in which I use AI for work, life and play. C...

AI Slop Has Turned Social Media Into an Antisocial Wasteland - CNET

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Commentary: Platforms that once helped us stay in touch have become fractured and impersonal -- and ...

KI-Suchmaschinen: Chatbots fressen Klicks und Quellen auf

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Die Suche im Netz verschiebt sich zunehmend in Richtung Chatbots. Dabei könnte sich drastisch ände...