https://www.wsj.com/articles/companies-are-desperately-seeking-storytellers-7b79f54e
Why Corporate America Is Suddenly Obsessed With Hiring “Storytellers” Companies are racing to hire “storytellers” as controlling their narr...
https://archive.md/yhyBD#selection-1151.0-1159.54
Welcome to the ‘papers, please’ internet / Porn is increasingly age-gated. Social media is next.
https://frederickjoseph.substack.com/p/the-death-of-social-in-social-media
The Reality-TVification of Ordinary Life
https://thisisness.substack.com/p/the-ingredients-of-a-great-show
How short social shows are outplaying late-night at their own game
https://dougshapiro.substack.com/p/the-advertising-barbell?source=queue
🏋️ Wenn GenAI das Netz mit Inhalten flutet, bricht laut die „Attention Economy“ weg. Was bleibt? Vertrauen (Marken investieren in glaubwürdi...
Philipp Westermeyer und Roland Eisenbrand präsentierten beim OMR Festival in Hamburg ihren Blick auf die Digitalwirtschaft. Was Marken jetzt wissen m...
https://archive.md/Aeapj#selection-269.0-269.135
Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game.
https://archive.md/0Pzhu#selection-291.0-291.99
Studies show that three of the main reasons people choose veganism have a parallel in AI avoidance.
https://www.singlegrain.com/blog/ms/generative-engine-optimization/
In this post, I’ll discuss GEO and the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative cla...
https://www.derekthompson.org/p/why-everything-became-television
»Social media has evolved from text to photo to video to streams of text, photo, and video, and finally, it seems to have reached a kind of settled e...
https://rewireurmind.substack.com/p/the-problem-with-your-problem
Wie man gute Briefings schreibt.