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A deep dive into the 5 massive marketing trends you need to know this year! From the desks of Arcade...
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Der PR-Chef Richard Edelman erhebt jedes Jahr das "Trust Barometer". Seine Erkenntnisse sind beunruh...
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71% of Gen Z discover TV & Movies through fan clips and creators are making bank. Are you taking adv...
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A power shift is underway in media and marketing, and it should fundamentally change how we all do o...
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Why community has become luxury’s most powerful asset — and why most brands are building it wron...
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🏋️ Wenn GenAI das Netz mit Inhalten flutet, bricht laut die „Attention Economy“ weg. Was bl...
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Philipp Westermeyer und Roland Eisenbrand präsentierten beim OMR Festival in Hamburg ihren Blick au...
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Google is no longer a reliable source of audience. Media brands can’t just change tactics—they n...
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Studies show that three of the main reasons people choose veganism have a parallel in AI avoidance.
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One of the tools that we used at McKinsey was the Pyramid Principle, a methodology for structured co...
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The platform has completely reimagined the entertainment landscape, as users are becoming fans and s...