Links

13.12.2025
The Advertising Barbell - by Doug Shapiro

https://dougshapiro.substack.com/p/the-advertising-barbell?source=queue

🏋️ Wenn GenAI das Netz mit Inhalten flutet, bricht laut die „Attention Economy“ weg. Was bleibt? Vertrauen (Marken investieren in glaubwürdi...

13.12.2025
OMR: Westermeyer erklärt, warum das Netz für Marken härter wird
OMR: Westermeyer erklärt, warum das Netz für Marken härter wird

https://www.absatzwirtschaft.de/omr-westermeyer-erklaert-warum-das-netz-fuer-marken-haerter-wird-269274/

Philipp Westermeyer und Roland Eisenbrand präsentierten beim OMR Festival in Hamburg ihren Blick auf die Digitalwirtschaft. Was Marken jetzt wissen m...

13.12.2025
What content strategy looks like in the age of AI

https://archive.md/Aeapj#selection-269.0-269.135

Google is no longer a reliable source of audience. Media brands can’t just change tactics—they need to play an entirely different game.

13.12.2025
What is ‘AI veganism,’ and will we see more of it?

https://archive.md/0Pzhu#selection-291.0-291.99

Studies show that three of the main reasons people choose veganism have a parallel in AI avoidance.

13.12.2025
Generative Engine Optimization: Master GEO Today
Generative Engine Optimization: Master GEO Today

https://www.singlegrain.com/blog/ms/generative-engine-optimization/

In this post, I’ll discuss GEO and the importance of adapting to new AI-driven search algorithms and leveraging strategies such as authoritative cla...

13.12.2025
Everything Is Television - Derek Thompson

https://www.derekthompson.org/p/why-everything-became-television

»Social media has evolved from text to photo to video to streams of text, photo, and video, and finally, it seems to have reached a kind of settled e...

08.12.2025
It’s Cool to Have No Followers Now
It’s Cool to Have No Followers Now

https://www.newyorker.com/culture/infinite-scroll/its-cool-to-have-no-followers-now

As social media has become older, more manipulable, and more automated by artificial intelligence, flouting online popularity has gained a new cachet.

22.11.2025
How I Use AI von David Bauer
How I Use AI von David Bauer

https://labs.davidbauer.ch/how-i-use-ai/

An ever growing and chronically incomplete list of ways in which I use AI for work, life and play. Copy and adapt whatever you find useful.

#ki
21.11.2025